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Ashley Callaway possesses a unique ability to paint the world with a smile. As a mother to three daughters and a motivational makeup artist, she offers professional, upscale, and high-quality beauty and makeup services for every occasion.


With more than a decade of experience and numerous awards, Ashley continues to make waves in the makeup industry. Her journey began with self-teaching, honing her skills through trial and error. She further enhanced her expertise by receiving training and certification from MAC Cosmetics, one of the world's top three global brands. Ashley's incredible talent for makeup transformations has graced the faces of renowned celebrities such as Ashanti, Whoopi Goldberg, Maryland State Governor Wes Moore and his wife First Lady Dawn Moore, as well as being featured on popular television networks like BET, MSNBC, VH1, and Fox 45. Her work has also been highlighted in esteemed publications such as Essence, Black Enterprise, Sophisticated Black Hair, and many more. From television commercials to runway shows, fitness and bodybuilding competitions, and branding photos for entrepreneurs and authors, Ashley's artistry knows no bounds.


Recognized as the "Best of Baltimore" in Baltimore Magazine for 2021 and named Makeup Artist of the Year at The Baltimore Crown Awards, Ashley's attention to detail and technical creativity have earned her a diverse and elite clientele. Whether it's weddings, funerals, celebrities, or everyday individuals, Ashley's exceptional artistic abilities, energetic work ethic, talent, customer service, and infectious vibe combine to create what is known as "The Ashley Callaway Beauty Experience."


To accompany Ashley on her remarkable beauty journey, you can follow her on various social media platforms such as Instagram, Facebook, TikTok, and Twitter, where she can be found at @AshleyCallawayBeauty. Join her on this captivating journey and be a part of the Ashley Callaway Beauty Experience.

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Television , Film & Awards

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Advertising Editorial publications

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